RileyBetts

Website Privacy Policy

Controller: Riley Betts Limited

Effective date: 2 June 2026

This Privacy Policy explains how Riley Betts Limited ("Riley Betts", "we", "us", or "our") collects, uses, stores, and shares personal data when you visit rileybetts.ai and related pages served from the same domain (the "Website").

It covers browsing the Website, submitting our contact form, any account or mailing-list registration we may offer in future, and our use of cookies and similar technologies (including analytics). It does not govern our mobile applications; those are described in separate policies: Interval Coach (iOS) and Interval Coach (Android).

1. Who we are

Riley Betts Limited is the data controller for personal data processed through this Website. For privacy questions or requests, email info@rileybetts.ai.

2. Personal data we collect

Depending on how you interact with the Website, we may collect the following categories of personal data.

2.1 Website browsing and technical data

When you visit the Website, our hosting infrastructure and application may automatically record information such as:

IP address and approximate location derived from it;
browser type, device type, and operating system;
pages viewed, referring URL, and timestamps;
HTTP headers and security or diagnostic logs needed to operate and protect the service.

We use this information to deliver pages, maintain security, troubleshoot errors, and understand aggregate use of the Website.

2.2 Contact form

If you use the contact form on the Website, we collect the details you submit, which may include:

name;
email address;
organisation name (optional);
subject or area of interest;
message content;
technical metadata such as IP address and browser user-agent, recorded in our email notification for security and abuse prevention.

We do not require you to create an account to use the contact form.

2.3 Registration, accounts, and marketing (where offered)

We may in future offer registration for an account, event sign-up, newsletter, or product updates. If and when those features are available, we will collect the information needed to provide them (for example name, email address, organisation, preferences, and credentials). Where required, we will ask for your consent or provide a separate notice at the point of collection.

If a feature is not visible on the Website, we are not collecting registration data for that feature.

2.4 Cookies and online identifiers

See Section 5 for cookies, analytics identifiers, and similar technologies. We may assign or receive online identifiers (for example cookie IDs or analytics client IDs) linked to your browser or device.

3. How we use personal data

We use personal data to:

operate, maintain, and improve the Website;
respond to enquiries and contact form submissions;
manage prospective client, partner, and recruitment communications you initiate;
provide registration, authentication, or subscription services if we enable them;
send service-related messages (for example confirmations or policy updates);
send marketing communications only where permitted by law and, where required, with your consent;
measure and understand Website traffic and performance (analytics);
detect, prevent, and investigate fraud, abuse, or security incidents;
comply with legal obligations and establish, exercise, or defend legal claims.

We do not sell your personal data.

4. Legal bases (UK GDPR & EU GDPR)

Where UK or European data protection law applies, we rely on the following legal bases:

Contract / pre-contractual steps: to respond to your enquiries and take steps at your request before entering a contract.
Legitimate interests: to operate and secure the Website, understand aggregated usage, and pursue our business as a consultancy, balanced against your rights. Our legitimate interests include network security, service improvement, and limited analytics.
Consent: for non-essential cookies or similar technologies where consent is required, and for optional marketing or registration features when we ask for it explicitly.
Legal obligation: where we must retain or disclose data to comply with law.

You may withdraw consent at any time where processing is based on consent; this does not affect processing already carried out.

5. Cookies and similar technologies

Cookies are small text files stored on your device. We also refer to similar technologies such as local storage, pixels, and SDK identifiers collectively as "cookies" in this section.

5.1 What we use today

Category	Examples on this Website	Purpose
Strictly necessary	Session or security-related cookies required for basic operation, load balancing, or abuse prevention (if set by our host or application).	Enable core Website functionality and security. These do not require consent in the UK/EU where they are strictly necessary.
Analytics	Google Analytics (measurement ID `G-0TT04Z2352`), which may set cookies such as `_ga` and related identifiers.	Understand how visitors use the Website (pages visited, general geography, device/browser type). We use this to improve content and performance, not to sell data.
Functional (third-party content)	Fonts loaded from Google Fonts may cause your browser to connect to Google servers.	Display typography consistently. Google may process connection metadata under its own policies.

5.2 Personalisation and advertising

We do not currently use cookies for behavioural advertising, retargeting, or cross-site profiling on this Website. If we introduce personalisation or advertising cookies in future, we will update this policy and, where required, obtain your consent before those technologies are activated.

5.3 Your choices

Use your browser settings to block or delete cookies. Blocking strictly necessary cookies may affect Website functionality.
Install Google's opt-out browser add-on for Analytics where available, or use browser "Do Not Track" / privacy controls.
For more about Google's processing, see Google's Privacy Policy and How Google uses cookies.

We share personal data only as needed with:

Service providers (processors) who host the Website, deliver email (SMTP), or provide analytics, under contracts requiring appropriate security and use limitations;
Professional advisers (for example lawyers or accountants) where confidential and necessary;
Authorities when required by law or to protect rights, safety, and security.

Key categories of recipients may include our hosting provider, email delivery provider, and Google (Analytics / Fonts).

7. International transfers

Some providers may process data outside the United Kingdom or European Economic Area (for example in the United States). Where required, we implement appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or equivalent mechanisms, and assess transfer risks.

8. Retention

We keep personal data only as long as necessary for the purposes described above, including:

Contact form and correspondence: typically up to three years after our last meaningful interaction, unless a longer period is needed for legal claims or ongoing engagements;
Server and security logs: for a shorter operational period (often days to months), unless needed for incident investigation;
Analytics: according to our analytics configuration and Google's retention settings;
Registration / marketing: until you delete your account, unsubscribe, or we no longer need the data, subject to legal retention requirements.

9. Security

We apply administrative, technical, and organisational measures designed to protect personal data, including HTTPS in production, access controls, and careful handling of contact submissions. No method of transmission or storage is completely secure.

10. Your rights

Depending on your location, you may have rights to:

access a copy of your personal data;
rectify inaccurate data;
erase data in certain circumstances;
restrict or object to certain processing;
data portability where applicable;
withdraw consent where processing is based on consent;
lodge a complaint with a supervisory authority.

In the UK, you may contact the Information Commissioner's Office (ICO) at ico.org.uk. To exercise your rights with us, email info@rileybetts.ai. We may need to verify your identity before responding.

11. Children

The Website is intended for a business and professional audience and is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we will take appropriate steps to delete it.

12. Third-party links

The Website may link to third-party sites (for example LinkedIn profiles). Those sites have their own privacy policies; we are not responsible for their practices.

13. Changes to this policy

We may update this Privacy Policy from time to time. The "Effective date" at the top will change when we do. Material changes may also be highlighted on the Website where appropriate.

14. Contact and complaints

Riley Betts Limited
Email: info@rileybetts.ai
Website: https://rileybetts.ai

Please include enough detail for us to identify you and understand your request. We aim to respond within one month where UK GDPR applies.